In a word: hogwash.
I've seen the "timeline" "data" from a number of people, and it's all been as absurd as that (or more so). If DNAPrint as "bad," how is 23andMe better? In a gross sense it is, but in a net sense, compared to the "state of the art" at the time, and given what we should expect in 2017, and given Der Movement fantasies about absolute accuracy and precision, it's not. For majority ancestry, no problem, but for fine-grained analyses - not good at all.
And when are any of these companies going to provide genetic kinship data to established ethnic and racial categories? Of course, academic population geneticists shy away from genetic kinship data as well - after all, we can't let the rubes know who they are most related to, can we? I mean, they might get all, like, racist on us and all.